Don't Share Blogs on Twitter Without Doing This First
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Don't Share Blogs on Twitter Without Doing This First

Created
Jan 19, 2022 1:00 AM
Tags
twitter
Author
Treyton DeVore

Originally published on January 19, 2021

There’s few feelings worse than taking hours or days to write a new blog post, you go to share it to your network, and then nothing.

No reactions, no comments - almost like no one cared to read it.

While there’s many reasons this can happen, I like to run through all the scenarios of why a post didn’t perform.

Was it the copy?

Was it the CTA?

Was it the blog title?

Was it the image?

Was the post just not helpful for my audience?

I also just began writing on Medium, a blogging platform that has somewhat of a built-in audience, and when I went to share my first post on Twitter I noticed that the graphic that displayed was a lot better than when I shared posts from my firm’s website.

Better as in the image I used for the blog post was fully displayed and it filled more of the Twitter feed so it would stand out to someone scrolling by.

Based off the link and social preview alone, which of these 2 do you think would get clicked more often?

image

I prefer the aesthetic of the post on the right, and based off the numbers - my followers do too.

For context, I shared 3 recent posts that displayed the graphic like the one on the right:

One had 5 likes and 1 reply

One had 3 retweets and 3 likes

One had 4 likes

While these aren’t crazy numbers, they’re performing better than previous posts that shared the small, horizontal graphic.

However, it’s important to remember that there’s many factors that play into a successful sharing of a blog post.

If the topic doesn’t resonate with your audience, it won’t get read.

If the copy isn’t enticing, no one will click.

How can you adjust your blog to show the full graphic?

I’ve saved you some time since I went down a rabbit hole trying to figure out why my links wouldn’t share with a large preview on Twitter.

Fun fact: These ‘previews’ are called Twitter Cards in case you ever want to look into them more

If your posts are sharing the small image and you’d like the large version, which I prefer, insert this meta tag into your website:

<meta name="twitter:card" content="summary_large_image"></meta>

Unfortunately I’m not a web developer so I can’t give one simple answer on how to install this on every website, but I do know how to do it on Wix Websites and if you’d like help on how to do it for your site - let me know and we’ll get it figured out!

It’s also worth testing different ways to share your blogs rather than just a little bit of copy and a link.

One way may be to start with a thread around the topic of your blog post and then at the end, write something like “if you enjoyed this thread, check out my full blog post that goes more in-depth on the topic” and share the link.

Also, tweets with links in them tend to get pushed less by Twitter because they don’t want to promote something that takes users off the platform.

So you could also tweet just once, and then reply to that tweet with your blog post so the original tweet doesn’t contain a link but if someone clicks on it - the post is shared right below.

One thing I’ve learned since beginning to create content is that you have to continuously test and evaluate what’s working and what’s not.

If your blog posts are performing well on twitter with the small graphic, maybe you don’t need to switch it up.

But if they aren’t performing as well as you’d like, it could be a simple fix.

Check out my other work

I write daily essays and blog about personal finance, entrepreneurship, and the creator economy - as well as a weekly Q&A newsletter.

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I tweet about creating, crypto, money, and writing - and publish weekly videos, essays, and the occasional sketch.