Originally published January 26th, 2021
Let me tell you a quick story about how I got one of my first clients.
The chain of events that took place might sound far-fetched if you aren't familiar with how social media can really work for you.
So I was 6 weeks into creating content after my firm launched at the end of July.
I left this comment on GaryVee’s videographer’s tweet.
It led to this DM from someone who saw my reply.
The DMs led to a connection to the owner of a personal finance blog for recent grads.
Which led to doing an interview that was published on their blog and sent out in their newsletter to 1,000+ subscribers of college students and recent grads.
A subscriber of their newsletter:
1) Saw the story
2) Visited my website
3) Signed up for my free download on the home page
and 4) Booked a meeting on that first incentive email that gets sent when someone signs up.
They became a client after that first meeting.
That’s how having a marketing system in place and social selling can work.
Let that sit for a little bit.
Check out my other work
I write daily essays and blog about personal finance, entrepreneurship, and the creator economy - as well as a weekly Q&A newsletter.
I tweet about creating, crypto, money, and writing - and publish weekly videos, essays, and the occasional sketch.